Breaking News: President Barack Obama has added Instagram to his growing collection of social media accounts.
So why did he join Instagram? And why should you? Instagram is changing the way people share content, and it is changing the way people access social media.
Instagram is a free photo sharing application that allows users to take photos, apply a filter, and share it through Instagram or a variety of other social networking services. The application reached 5 million members in just 8 months, and more than 100 million photos have been shared.
- 1 million: The number of accounts on Jan 1, 2011
- 15+ million: The number of accounts on Jan 1, 2012
- 51,600+: The most likes on a single photo
Instagram’s impressive growth gives us a glimpse at the future of social media. As addiction to mobile grows, more consumers will adapt to new technology and Internet devices. The web will become even easier to access on mobile devices than on computers. Ease and convenience in sharing content is becoming the focus of social media and social networking. The door to new marketing opportunities will soon be opened.
World leaders now utilize social media and applications, such as Instagram, create an even playing field for any registered user. Sharing and connecting with individuals across the world has never been easier.
Do you have an Instagram account? What do you think the growth of Instagram means to social media? Please share your thoughts!