Soon Google will be indexing comments and streaming them into its search results. Since social media sites created the comment feature, proper use has been a popular topic of conversation; however, Google’s next move will make comments even more powerful! Here are the most important reasons why you should “write a comment” on Facebook:
- Engagement. Communicating with your fans directly through comments make them feel appreciated. This will in turn increase their loyalty and their probability to respond to your call-to-action. Communicating with other brands also shows your audience that you are well-managed, well-informed and well-equipped in your market. Don’t be afraid to tag others in your comment, and invite them to engage.
- Link-building. With Google’s new feature, comments open the door even wider to link-building opportunities. After engaging with others, your brand’s reputation will strengthen. This will allow for you to post articles and blog posts on other pages. Comments are a valuable tool to increase your website’s traffic.
- Etiquette. Don’t forget to use your manners. Comments may sometimes be challenging if a user posts negative or disruptive comments on your page. Take this opportunity to respond respectfully. If a fan compliments your brand, thank them! This will inspire them to leave more comments on your updates and increase your news feed optimization.
Comments are a wonderful opportunity to engage with others through networking, build brand loyalty and create a respectable image. Stay organized and manage your comments so you don’t anger customers such as United’s infamous guitar-playing customer.
Want to put our recommendation into practice? Comment on our favorite agency’s Facebook page here.