Oreo has managed to quickly build its following and foster brand support with 27 million Facebook followers and counting. How was this accomplished? This spring, in order to celebrate it’s 100th anniversary, Oreo started creating unique photos using Oreo cookies to mark important moments and happenings. Recently, with a Mars Rover landing Oreo and a rainbow Oreo in support of gay rights, the brand has become somewhat of a hot topic. What can your brand learn from Oreo?
Here are the take-away elements of Oreo’s social media:
- Be creative
What’s not fun and quirky about using Oreo cookies to depict events and happenings? Maybe your brand doesn’t sell cookies, but there are still ways to integrate a visual aspect into your social media strategy. Try a weekly “Guess what’s in this photo” contest, introduce your consumers to your brand with images of your office and staff or something even more creative.
- Be timely
An additonal website for Oreo called Daily Twist, features an Oreo image every day with subjects ranging from Chocolate Day to the Olympics to the Mars Rover landing. Your brand should know what’s happening and use this knowledge to engage with consumers. Amy Jacques, from PRSA, says a key in social media is “looking for opportunities to join cultural relevance.” Your brand can do just that by celebrating “Shark Week” and much more with your consumers.
- Invite people to share content
By using events that their audience is connected to and connecting it with an appealing image, Oreo doesn’t have to do any more work to get its customers to share content with their friends and family. Jacques says Oreo is using its social media to “build brand love” which is what most companies on various social media platforms hope to achieve. Find something your audience loves, whether its their family or eating really great food, and start a conversation about it.
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