Share Your Story
Facebook recently made drastic changes to its appearance and approach to social media. The Facebook timeline encourages users to:
“Share and highlight your most memorable posts, photos and life events on your timeline. This is where you can tell your story from beginning, to middle, to now.”
Whether you are an individual, an organization, or a brand, your social media activity is telling a story. So what is the power of social media storytelling?
The power of a story will connect you to move an audience and make your content more memorable. The Dragonfly Effect is a guide for how social media users propel social change. The book offers seven tips for good storytelling:
- Stories are about people.
- Let your characters speak for themselves.
- Audiences bore easily.
- Stories stir up emotions.
- Stories don’t tell: they show.
- Stories have at least one “moment of truth.”
- Stories have a clear meaning.
Social media takes your specific audience on a innovative journey. In the end, Facebook has conquered these guidelines better than any social networking service. We expect others to follow Facebook’s lead and we challenge you to embrace storytelling techniques.
Bottom line, put a name, face, and some personality behind your digital efforts.
Do you think social media encourages storytelling? How do you feel about the complete and thorough logging of our lives on social media? We want to know! Leave your comments below.
