You may be one of the millions of people counting down the days until March 23rd.
On March 23rd, Suzanne Collins’ trilogy The Hunger Games will be released onto the big screen. With a target audience similar to Twilight, this release is expected to bring in more than $100 million opening weekend at the box office.
A great NY Times article written by Brooks Barnes perfectly describes why The Hunger Games‘ succeeds in social media marketing.
It’s gone viral by persuading fans to persuade each other.
Is that not a great description of the power of social media?
So here’s what we can learn from The Hunger Games as it nears its debut:
- Target the right audience.
- Make it easy for your audience to participate. Get your free Hunger Games ID card here.
- Make sure everyone knows the count down to the launch of your event.
- Be everywhere on the big three. The Hunger Games has over 18 million views on YouTube, over 3 million ‘likes’ on Facebook and is quickly approaching 300,000 followers on Twitter.
If you can do these four things, you will be persuading your audience to persuade each other and using social media strategies correctly.
What have you learned about social media marketing from The Hunger Games? What other movie campaigns have successfully used social media tactics? Share your thoughts below!