Social media is present, with no signs of slowing down.
Millions of people, right now, are signing into a social platform and we’re identifying ways for you to reach them. In a world of trends, creativity lacks and can often times be overlooked. But originality is the driving force to building your community and keep them coming back.
A gesture such as rewarding your online community is simple, original, and can be highly effective for your brand.
Reward your online community with these 4 steps:
Recognize your fans, individually- Each week, announce a Facebook “Fan of the Week.” Pick your favorite comment, vote, and then announce that fan. You don’t have to give anything away, but recognizing individual fans shows you value them. A fun, simple, silly way to show that you’re listening and that you care.
Build a personal relationship- Every business has its regulars. And every social network has its devoted fans. Interact with them! Most people are likely to return when you acknowledge them and build that personal relationship. Answer their questions immediately, always respond or like their comments and in turn, you’ll have one devoted fan. Easy!
Don’t be afraid to ask for help- The quote, “closed mouths don’t get fed” applies to social media. Asking your fans for help bridges a connection and gives your community the privilege to shape your brand. You know what your fans like, and they most certainly know what’s appealing to them. Embrace it and use it to your advantage.
Something to think about- According to a recent study, “50% of consumers value a brand’s Facebook page more than its website.” This statistic alone should be a driving force to interact with your fans.
Reward isn’t limited to physicality, but sentimentality as well. If you need help using social media to contribute to your brand’s success, check out our programs here.
Following its January release, we posed the question, is Vine right for your brand.
By popular belief, Vine’s increasing acceptance hasn’t caught on with everyone, just yet. But don’t loose faith; there’s still hope for Vine and your brand.
Vine has already engaged the 18-24 year old audience, but the fact remains, social trends do take time.
“Why isn’t my brand seeing growth through Vine?”
In the social media world where Instagram is the “in” thing, simply put, snapping a photo can be more simple than 6 second video clips. But this is where Vine can be effective.
Vine gives you a chance to do more with less. If your brand has the time to be highly creative and artistic, take the Vine approach to share your story. One-6 second video can highlight your day in a way that text and photos cannot.
Proper planning and execution goes into creating good Vines.
If you aren’t seeing results, ask yourself this; how much creativity am I putting into my Vines?
Identify what programs are right for your brand strategy, here.
The power of smell may be the next big thing in advertising.
From the original scratch-and-sniff, the cotton candy smelling deluxe edition of Katy Perry’s Teenage Dream album, or the researcher-experimented “smelling screen,” developers alike are now posing the question, “What does your marketing program smell like?”
In Marc Gobe’s book “Emotional Branding,” he notes that incorporating scent into a branding approach will build a deeper emotional bond with the consumer.
Sensory stimulation and memory offer a direct relationship and can ultimately affect perception. When you first perceive, you connect, and when there’s a connection, a response will take place.
These connections can happen on a conscious level: The smell of a fragrance might remind you of a particular person. But smell can often times trigger the subconscious and influence moods, often resulting in a certain feeling.
Responses can lead to an action or a sale.
Marketing aims to get your customer to identify with your service or product in a unique way. The topic of scent begs a bigger question: “What is the personality of your brand?” Thinking through all possible attributes can make you more relatable to your target audience.
Learn more about innovations in marketing and how they could apply to your business, here.
How fabulous would it be if as soon as your brand joined all the social media platforms, it immediately and magically grew in popularity and success?
The reality is social media is slow. As the article, Seven Steps to Social Media Success for Small Business, illustrates, there are many ways you can use social media to contribute to success, but these steps take time.
People take social media everywhere, including the bathroom. The plus side is this creates a huge audience that can be reached through social media. However, the 24/7, multi-tasking, and instantaneous habits of social media users can create a challenge for your brand.
Many companies turn to social media in times of low sales, as Social Media Today highlights. However, it’s not an instantaneous process. Social media can increase sales, but it takes a strategy, constant monitoring and engagement, as well as an awareness of what you are trying to accomplish.
It’s hard to deny that one of the most entertaining things on social media is watching a full-blown Facebook or Twitter rant unfold. Sometimes it’s hard to decide whether to chime in with your own opinion or to sit back with a bowl of popcorn and enjoy the show. Despite the entertainment value, these social media taboos are a prime example of what not to do online-both on a personal level and for your brand.
This is not a new struggle between the two online giants, but the battle is getting perhaps a little more heated as social media becomes more and more important for business success. People in 127 countries across the world have Facebook profiles. Facebook is the most commonly used social media site. The undisputed popularity of this social media platform has spurred Google to make efforts to catch up and position itself as more of a competitor.
Girl Scouts are selling more cookies than ever. “Almost $800 million worth of Thin Mints, Samoas and other coveted flavors were sold during the 2011-2012 selling season.” There hasn’t been a huge downturn in sales because many girls are using social media and other technology not available to the earlier generations of Girl Scouts.