Cash In A Social Commerce Strategy By Understanding “Me The People”
Social media has transformed the way we communicate. When used effectively (strategically and consistently) social media becomes social commerce.
I love this article by Hank Waisak about how social media has transformed the advertising industry since he started in 1965.
My career in advertising started in February, 1965, right in the middle of the Mad Men era, and I am fortunate to still be doing what I love. Just when I thought I’d seen everything over the past five decades, along came social media. Here I am at age 67, cheering for change and eager to be a part of it.
Marketing has traditionally focused on the four “Ps”: Product, Price, Place and Promotion. Social media has morphed into the fifth, and possibly most important “P”: People. A people strategy is at the center of today’s dynamic and fluid social marketing mix.
Bob MacDonald, CEO of Procter & Gamble, sums up just how far a “me the people” movement can go: “What I would like to have is a one-on-one relationship with seven billion people in the world and be able to customize offerings for those seven billion people. Digital allows that relationship.”
Social media has changed the way people interact amongst themselves and with their media. People play multiple — sometimes simultaneous — roles as receivers, creators, critics, advocates, transformers and transmitters of messages.
Today is the day to create a social commerce strategy.
2 Comments
Hank Wasiak
August 25, 2010Thanks for the post and including my Mashable article. This is a very exciting and liberating time for all of us in the marketing communications business. We have the ability to get closer to the consumer than any other point in time. We can communicate better and smarter and move from shouting and selling to sharing and helping. Exciting. Really like your notion of creating a social commerce strategy. Keep the great posts coming.
Hank Wasiak
Kevin Warhus
July 8, 2011Interesting article. I thing that digital marketing in today’s world is key to success. It’s exciting to see the way social media has transformed the way businesses interact with customers. I look forward to see this relationship grow.