Awarding Your Online Community- Simple & Effective
Social media is present, with no signs of slowing down.
Millions of people, right now, are signing into a social platform and we’re identifying ways for you to reach them. In a world of trends, creativity lacks and can often times be overlooked. But originality is the driving force to building your community and keep them coming back.
A gesture such as rewarding your online community is simple, original, and can be highly effective for your brand.
Reward your online community with these 4 steps:
Recognize your fans, individually- Each week, announce a Facebook “Fan of the Week.” Pick your favorite comment, vote, and then announce that fan. You don’t have to give anything away, but recognizing individual fans shows you value them. A fun, simple, silly way to show that you’re listening and that you care.
Build a personal relationship- Every business has its regulars. And every social network has its devoted fans. Interact with them! Most people are likely to return when you acknowledge them and build that personal relationship. Answer their questions immediately, always respond or like their comments and in turn, you’ll have one devoted fan. Easy!
Don’t be afraid to ask for help- The quote, “closed mouths don’t get fed” applies to social media. Asking your fans for help bridges a connection and gives your community the privilege to shape your brand. You know what your fans like, and they most certainly know what’s appealing to them. Embrace it and use it to your advantage.
Something to think about- According to a recent study, “50% of consumers value a brand’s Facebook page more than its website.” This statistic alone should be a driving force to interact with your fans.
Reward isn’t limited to physicality, but sentimentality as well. If you need help using social media to contribute to your brand’s success, check out our programs here.
Is Vine Really Effective for my Target Audience?
Following its January release, we posed the question, is Vine right for your brand.
By popular belief, Vine’s increasing acceptance hasn’t caught on with everyone, just yet. But don’t loose faith; there’s still hope for Vine and your brand.
Vine has already engaged the 18-24 year old audience, but the fact remains, social trends do take time.
“Why isn’t my brand seeing growth through Vine?”
In the social media world where Instagram is the “in” thing, simply put, snapping a photo can be more simple than 6 second video clips. But this is where Vine can be effective.
Vine gives you a chance to do more with less. If your brand has the time to be highly creative and artistic, take the Vine approach to share your story. One-6 second video can highlight your day in a way that text and photos cannot.
Proper planning and execution goes into creating good Vines.
If you aren’t seeing results, ask yourself this; how much creativity am I putting into my Vines?
Identify what programs are right for your brand strategy, here.
