A picture is worth a thousand words. And when choosing words, it may serve you well to choose a question or quote. This is because in social media, engagement is your ticket to new likes or retweets and sharing. Often times, consumers have seen the words watch or click too many times to listen any more and this is causing social media content creators to come up with more creative ways to catch consumers’ attention.
- First, use a photo.
Take a picture of your office staff smiling on a good day at work or your newest product showcased on a shelf. If up-and-coming social media platforms Pinterest and Instagram haven’t demonstrated the power of pictures, what can?
Additionally, Russell Working examines a study by Sotrender that analyzes the effectiveness of Facebook posts when pictures or graphics were chosen over a statement. Posts with pictures are more effective because people are more likely to comment on them or “like” them. This is beneficial because posts with the most engagement often show up on consumers’ home feeds most.
Your takeaway: It may be time consuming to use pictures, but well worth it since consumers are more likely to interact with your brand.
However, words are necessary for social media and often times accompany a photo, but there are ways to make posts worth more for your brand. Aaron Lee states that all posts are not created equal and lists 6 posts that build engagement:
- Fill in the blanks
- Photo captions
Using these tactics for posts help to catch consumer’s attention, give them ways to connect and interact directly with your brand, and can be personal in nature, all of which increase engagement.
What are creative content ideas you’ve used or read about?
If you need help with your social media marketing, take a look at some of the programs we provide.