You already know Pinterest is a success. It is used to pin everything from recipes to products and social causes. It is an addictive social media channel that can be used effectively to promote your brand and build a supportive following. But here is why Pinterest works.
- There is tremendous viral potential for brands.
The site took off in no time and continues to grow extremely fast. Also, the fact that 80% of pins on Pinterest are repins illustrates the ability an engaging brand has to spread.
- Original content keeps people coming back.
Even though most Pinterest content is repined, the new content is what keeps people interested in coming back.
- Pinterest allows brands to target their audience’s interests.
Brands want their consumers to think, “They understand me and they are connecting with me.” Lifestyle pins allow a company to do this.
- Pins can lead customers back to a website.
Brands can create boards featuring their own products while maintaining a balanced mix of lifestyle pins to keep people interested.
- It’s new enough that brands are still experimenting with what works.
The perfect mix of pins doesn’t yet exist because it depends on the brand and their audience.
If you want to learn about how Pinterest can become part of your engaging social media strategy, learn more about our programs.
What tips do you have for using Pinterest effectively?