Merchants Push Sales Through Social Media
For e-commerce via social media to work, “You’ve got to spend money on advertising to make people aware that [your fan page] exists,” says Larry Chiagouris, a marketing professor at Lubin School of Business at Pace University in New York.
3 Tips for Effective Facebook Campaigning
Almost anybody can run a Facebook campaign, but can you do so effectively?
With Facebook’s targeted advertising and precise demographic information, you can effectively target exactly who you want to reach.
