The impact of an association endorsement is only as great as the breadth, depth and longevity of the information provided. Social media can turn a passive recommendation into an active engagement with association members. Engagement with association members equals active prospects.
So exactly how can social media help? Here are a few ways:
Provides Valuable Information
Instead of an association just saying “we like this company,” you have the ability to garner the association’s entire membership to add to your social tools and disseminate valuable information to this group.
This allows you to start creating an active conversation with all the members.
Define your benefit and perspective
We want all our prospects to understand the value we provide and by driving association members to a blog, Facebook page, Twitter account or eNewsletter with beneficial information to them you get the opportunity to define yourself and outline how you can help them.
Keep them coming back for more
The goal here is to develop a relationship and by creating a blog with lots of information which is beneficial to association readers, you keep them coming back for more and they view you as a resource.
This lays the groundwork if you decide to call them or you become top of mind when they need the service you provide.
So get started today and get the most out of your association endorsements.
To learn more about utilizing Social Media sign up for one of our free webinars.
I was recently asked by an insurance agent if social media could help differentiate them in a very commoditized industry. This is a great question! Social media is about providing valuable information to consumers or prospects at the moment they are looking for it, therefore redefining the conversation to be about more than price.
Let’s take the insurance industry for an example. Everyone needs and has to have insurance, but I can speak from my own experience, it is difficult to understand the differences in programs and coverage.
As an insurance agent if you have the opportunity to explain to someone the difference in coverage and service they get from different products you are reframing the conversation to be about more than price while addressing their pain points.
No matter what industry you are in, when you are developing your social media program ask yourself the following questions:
- A year from today, what do I want to be true?: Social media is not random it should be based around your business goals.
- Who is your specific target?: This is about delivering relevant specific (beneficial) information to your target.
- What is your unique perspective?: How is the value you provide different from everyone else.
Social media allows you to reframe the conversation as long as you are focused on providing beneficial information to your prospect/customer.