Social Media is the “it” tactic in business today, but many people have found social media is not a magic bullet. If done right, social media can be monetized (becoming social commerce) to drive leads and revenue to your business.
So how can you avoid the pitfalls many others have faced?
Create a sustainable social media framework to turn your social media program into a social commerce program. Four main parts to a sustainable social media program:
- Strategy: Understand what business you want to drive, who your target is and what is the entry point into your sales funnel
- Technology: This not only includes social media platforms such as Twitter and Facebook, but automation tools like TweetAdder and HootSuite. The automation tools help you manage your program effectively. The ultimate in multitasking!
- Stimulus: Don’t sit back and wait for people to find you, go out and put your information in front of the people who are looking for it
- Measurement: Closely watch what information resonates with people and what information falls short. A CRM system will help link your social media to your sales
These four key steps creates a repeatable execution process to ensure you are effectively and consistently reaching your target audience. You will be amazed how it changes your business.
To learn more, register for a free webinar on increasing your prospecting reach using social media.
Social Media is a powerful tool to engage with your target audience, drive traffic and convert that traffic into measurable return on investment.
However, a recent study showed that only 24% of small business respondents used social media with just 1% citing its effect on business growth.
As a small business owner, I am here to tell you I have experienced more growth from effectively utilizing social media. It allows me to reach and engage more people than ever before.
Mashable has outlined three key reasons you should consider social media for your small business.
- Information (good and bad) is there for the taking: You can use this information to build relationships, improve customer service and enhance your products
- Simple Works: You don’t need to get fancy, develop a simple framework and get in the conversation
- Your Size Works in Your Favor: With your smaller customer base you can create more personal touches
Get Started Today
Getting started is the hardest part, but I promise it won’t be any easier tomorrow. Follow these 4 simple steps:
- Strategy: who are your targeting and what do you want them to do
- Technology: pick the social media accounts and automation tools you are going to use
- Stimulus: go out and find people, don’t wait for them to find you
- Monitor and Adjust: your social media strategy should be different next month than it is this month.