Get People to “Like” Your Facebook Page

Posted by: admin on Jul 27, 2010 | No Comments

To turn your Facebook page into a revenue producer, you need to make people want to join your Facebook page. You can’t market to or build brand awareness with someone who’s not opted in.

Lisa Barone outlines 3 ways to get people to “like” your Facebook Page.

Create Exclusive Facebook Content

Just like anything, you live and die by your web content. The most common ways that brands use exclusive content on Facebook include:

Facebook-specific discounts. Using Facebook discount codes will also allow you to track your Facebook efforts and associate ROI
Merchandise giveaways for fans
User-generated content in the form of pictures, videos, mashups, etc.
Exclusive video, stories or clips

Offer a Unique Brand Experience

Popular brand pages are often the ones where the company treats the page like their own personal brand VIP room. How do you take people backstage?

Give them the dirt that didn’t make it into that interview/story
Give them access to products or merchandise not yet on your site
Invite them into your testing process
Get their opinion on the services and products they want to see
Let them name the secret test project you’re working on
Let them create a concept board for future campaigns

Create a community of influencers

Every group has an influencer core- the folks responsible for change, for leading things and for getting everyone excited. Create your promotional army by hand selecting the major players, sending the messages thanking them for their support and then telling them that you need their help.

Examples of Effective Facebook Pages Driving Measurable Results

Posted by: admin on Jul 20, 2010 | One Comment

It’s time to monetize the value of social media including Facebook. Having a Facebook page will not necessarily drive more business to your company; however an effective Facebook page will produce measurable results turning your social media program into social commerce.

Callan Green, of Bailey Gardiner, highlights some effective Facebook pages.

Custom Tabs: Threadless

For those ready to take their page to the next level there is the opportunity to create custom tabs in FBML (Facebook’s variant of basic HTML). Threadless, a growing clothing company, has an amazing custom FBML tab called New Tees. This tab shows off their newsest t-shirt designs and allows people to ‘like’ and comment on them. It engages visitors and provides a social platform for new sales.

Photos and video content: K5 Boardshops

Facebook is a very visual platform, so the more photos and videos you can upload the better. K5 Boardshops are 3 small surf/skate shops in San Diego that place an emphasis on their photo strategy sharing hundreds of pictures. The result is driving fans quickly to the site and visits to the web page.

Callan says