Lisa Barone outlines 3 ways to get people to “like” your Facebook Page.
Create Exclusive Facebook Content
Just like anything, you live and die by your web content. The most common ways that brands use exclusive content on Facebook include:
- Facebook-specific discounts. Using Facebook discount codes will also allow you to track your Facebook efforts and associate ROI
- Merchandise giveaways for fans
- User-generated content in the form of pictures, videos, mashups, etc.
- Exclusive video, stories or clips
Offer a Unique Brand Experience
Popular brand pages are often the ones where the company treats the page like their own personal brand VIP room. How do you take people backstage?
- Give them the dirt that didn’t make it into that interview/story
- Give them access to products or merchandise not yet on your site
- Invite them into your testing process
- Get their opinion on the services and products they want to see
- Let them name the secret test project you’re working on
- Let them create a concept board for future campaigns
Create a community of influencers
Every group has an influencer core- the folks responsible for change, for leading things and for getting everyone excited. Create your promotional army by hand selecting the major players, sending the messages thanking them for their support and then telling them that you need their help.
It’s time to monetize the value of social media including Facebook. Having a Facebook page will not necessarily drive more business to your company; however an effective Facebook page will produce measurable results turning your social media program into social commerce.
Callan Green, of Bailey Gardiner, highlights some effective Facebook pages.
Custom Tabs: Threadless
For those ready to take their page to the next level there is the opportunity to create custom tabs in FBML (Facebook’s variant of basic HTML). Threadless, a growing clothing company, has an amazing custom FBML tab called New Tees. This tab shows off their newsest t-shirt designs and allows people to ‘like’ and comment on them. It engages visitors and provides a social platform for new sales.
Photos and video content: K5 Boardshops
Facebook is a very visual platform, so the more photos and videos you can upload the better. K5 Boardshops are 3 small surf/skate shops in San Diego that place an emphasis on their photo strategy sharing hundreds of pictures. The result is driving fans quickly to the site and visits to the web page.
At the end of the day, every page is different and no strategy is perfect for every company.